I love that you want to make you brand more personal and founder focused. I've noticed a shift in the business dynamics in the past few years. Brand voice has been very robotic, impersonal and third person, quintessential of corporate. But as newer, small businesses are growing, people prefer the personal connections with first person narratives and behind the scenes of businesses. Especially in the growing world of AI, personalization seems be the new way to go!
Your writing is incredible MashaAllah! May this new year will bring many new readers who can benefit from it, Insha'Allah!!
Thank you so much - yes I agree - with the advent of AI, never has writing been so impersonal. When ChatGPT first became mainstream a few years ago, as someone who has always been a natural writer, I thought - oh no, my unique advantage has been removed overnight - now anyone can write competently and creatively.
But as you said, no-one in the world can be better at being you, than yourself. Hence that's where to double down - what makes you, you and getting that personality and perspective out there. We have plenty of one-person businesses who are doing the same - the likes of Dan Koe etc. Writing is not a functional thing, for me. It's HOW you make people feel and think. It should be moving. That's the magic and what AI doesn't quite fully grasp (yet!).
Ameen to your duas and I hope and pray for the same for you, too!
I love that you want to make you brand more personal and founder focused. I've noticed a shift in the business dynamics in the past few years. Brand voice has been very robotic, impersonal and third person, quintessential of corporate. But as newer, small businesses are growing, people prefer the personal connections with first person narratives and behind the scenes of businesses. Especially in the growing world of AI, personalization seems be the new way to go!
Your writing is incredible MashaAllah! May this new year will bring many new readers who can benefit from it, Insha'Allah!!
Thank you so much - yes I agree - with the advent of AI, never has writing been so impersonal. When ChatGPT first became mainstream a few years ago, as someone who has always been a natural writer, I thought - oh no, my unique advantage has been removed overnight - now anyone can write competently and creatively.
But as you said, no-one in the world can be better at being you, than yourself. Hence that's where to double down - what makes you, you and getting that personality and perspective out there. We have plenty of one-person businesses who are doing the same - the likes of Dan Koe etc. Writing is not a functional thing, for me. It's HOW you make people feel and think. It should be moving. That's the magic and what AI doesn't quite fully grasp (yet!).
Ameen to your duas and I hope and pray for the same for you, too!